It was in 1952 when Chinese immigrant Mr. Co Ay Tian founded the company.
Recognizing the importance of hygiene, the company manufactured Green Cross Rubbing Alcohol. Amidst the many difficulties then, hard work, and determination coupled with investing on the brand’s advertising, paved the way for Green Cross to becoming a household name.
Staying focused on hygiene and sanitation, the company later on introduced Zonrox Bleach. Educating consumers on the many uses of Zonrox became the key to the brand’s success. Soon after its infomercials, Zonrox also found its way into the homes of the Filipinos.
Today, the company has products healthily competing in the following categories:
HEALTH AND HYGIENE – Green Cross Alcohol, Green Cross Soap, Green Cross Sanitizing Gel, Green Cross Total Defense, Green Cross Insect Repellent Lotion
PERSONAL CARE– Lewis & Pearl ScentShop Cologne and Lewis & Pearl Face and Body Powder
FABRIC and HOMECARE – Zonrox Bleach, Zonrox Plus, Zonrox Colorsafe, Greenex All Purpose Cleaner, Del Fabric Softener, Glide Ironing Aid
With over 60 years of product excellence and commitment to the consumers, Green Cross Inc. looks forward to continue serving the needs of the consumers for many generations to come.
VISION STATEMENT AND PHILOSOPHY
Green Cross Inc. will be the most admired Filipino Fast-Moving Consumer Goods (FMCG) company serving the needs of global consumers
We, at Green Cross Inc., are committed to delight our customers and consumers by living out a Quality-In-All-We-Do philosophy across the organization.
We will apply this philosophy to further strengthen our Core Values of:
- Integrity – as we conduct ourselves and the way we do our business with utmost honesty, honor and reliability.
- Consumer Focus – as we go about our work knowing that the consumers are the reason we are here.
- Building Partnership – knowing that each of us, including all our stakeholders, can achieve more by working together towards fulfilling our individual and collective goals.
- Excellence – that we consistently produce work of the highest standard of quality at all times.
- Continuous Improvement – as we commit to constantly review and improve the way we do things.